Beyond Blogspot: New Venues and Opportunities for Authors to Get the Word Out

hosted by SMW New York

Hachette 13th Floor Atrium

Start: Monday, 07 Feb 2011 12:30

End: Monday, 07 Feb 2011 13:30

  • Beyond Blogspot: New Venues and Opportunities for Authors to Get the Word Out

    Authors and publishers know that social media is now an integral part of successful book promotion, but the options can feel overwhelming. In “Beyond Blogspot,” a distinguished panel of experts and innovators from all areas of publishing (including agents, authors, and publicists) will discuss social tools and techniques for online book promotion, share examples of their successes and failures, and answer the following questions (among others): Should authors be blogging, on Facebook AND Twitter? If so, when should they start? What is Tumblr and how should I use it?  Do any of these outlets sell any books? How can e-books benefit from a social media campaign? Will social media take over my life and if so, what should I do about it?

    It will be a focused, informative conversation about why taking an active role in the online promotion of a book can be the best decision an author, agent or publicist can make.

    Featuring (lineup is subject to change):


    • Gretchen Rubin is the author of the #1 New York Times and international bestseller, The Happiness Project—an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier. On her popular blog, The Happiness Project,, she reports on her daily adventures in the pursuit of happiness. Rubin, an enthusiastic proponent of using technology to engage with readers about ideas, has an active following on Twitter, on Facebook, her monthly newsletter, and her daily email of happiness quotations. She’s a notable example of a traditional author using social media to create buzz for a book, even before publication. She has written four previous books, including the bestselling Forty Ways to Look at Winston Churchill, as well as three abandoned novels locked in drawer.
    • Kate Lee is a literary agent at International Creative Management (ICM).  She represents a range of fantastic authors who write engaging and fresh nonfiction — entrepreneurial, journalistic, memoir, and everything in between — new commercial and literary voices in fiction, pop culture and young adult.  She was named one of the 50 Most Powerful Women in New York by The New York Post in 2008, and a 2004 profile in The New Yorker credited her with being the first agent to scout for writers on the web.
    • Mark Coatney is the director/media evangelist for Tumblr . Previously, he was projects editor at Newsweek, with primary responsibility for social media. Before that he was a writer and editor for Time magazine and was one of the first reporters for its website, He lives in New York with his wife, Kristina Dell.
    • Margaret Roach has been an editor at the New York Times, fashion editor at Newsday, the first garden editor for Martha Stewart Living magazine, and the editorial director of Martha Stewart Living Omnimedia. In 2008 Roach left New York City for her home upstate, began (called “the best garden blog” by the New York Times and named for her prize-winning 1989 book), and wrote the dropout memoir And I Shall Have Some Peace There (February 2011). She lectures and teaches about gardening and helps clients create websites on the WordPress platform.

    Miriam Parker is the Marketing Director for Mulholland Books , Little, Brown and Company's new imprint devoted to the best in suspense publishing. She has been working on websites, including and, since the late 90's. For over ten years, she has been promoting literary fiction, thrillers and suspense authors online, including building sites and social media presences for authors such as James Patterson, Sidney Sheldon, Walter Mosley, David Baldacci, George Pelecanos, Michael Connelly, and now the Mulholland Books line which includes Lawrence Block, Marcia Clark and more. She received her BA from Columbia University and her MFA from the University of North Carolina at Wilmington.

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    Event venue address

    237 Park Ave 13th Floor, between 45th and 46th Sts NY 10017 New York United States of America
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