Business Model Canvas Workshop Berlin

hosted by Strategyzer AG

Classic Remise Berlin

Start: Thursday, 16 Mar 2017 09:00

End: Friday, 17 Mar 2017 17:00

    Experience a rare, two-day workshop constructed by Strategyzer, the team behind the best-selling book, Business Model Generation.

    Business Model Masterclass from Strategyzer on Vimeo.




    Thursday, March 16th 2017, 9am to 5pm (Registration opens at 8:00am)

    Friday, March 17th 2017, 9am to 5pm 


    How Much: 

    Early Bird: €1,799.00  (excl. ticket fee)

    Regular: €2,099.00 (excl. ticket fee)


    Who Should Attend:

    Senior executives, strategists, innovation managers, entrepreneurs, consultants or business coaches; anyone looking for hands on tools to apply to their business models. We welcome participants at any level of experience with our methodology, from beginner to advanced.



    Alexander Osterwalder 

    Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur, he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models, is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M. Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.








    Day 1: Shared Language and Prototypes


    9:00 – 11.00
    The Business Model Canvas

    • Understanding what business models are and why they are important today

    • Exploring the Business Model Canvas — a systematic approach to working with business models

    [ Coffee Break ]

    11:30 – 12:30
    Identifying Customer Jobs

    • Customer (Segment) Profiles: jobs to be done, pains, gains

    • Value (Proposition) Map: products and services, pain relievers and gain creators

    • Problem-solution fit and product-market fit

     [ Lunch Break ]

    13:30 – 15:30
    Prototyping Business Models

    • Starting points for business model innovation

    • The value of napkin sketches

    • Discussing trigger questions

     [ Coffee Break ]

    16:00 – 17:00
    Pitching Business Models

    • Constrained prototypes

    • How to pitch to your audience

    • Evaluating your business models


    Day 2: Test, Learn and Evolve



    09:00 – 11.00
    Talking to your Customers

    • Why do businesses fail?

    • Introduction to market testing: customer development

     [ Coffee Break ]

    11:30 – 12:30
    Testing Business Models

    • MVPs: Minimum Viable Products

    • Extracting hypotheses from business models

    • The Sanity Test: testing the prototype numbers

    [ Lunch Break ]

    13:30 – 15:30
    Where your Business Model Lives

    • The business model environment

    • Preparing for your future based on trends

     [ Coffee Break ]

    16:00 – 17:00
    Re-inventing Business Models

    • Improve vs. invent

    • Challenges of business model innovation in (large) companies

    • Mapping company culture

    Hosted by:

    Category Number Price Amount
    Early Bird
    Thanks you for your interest. All our tickets at this price are sold out. € 1,799.00 € 0.00
    € 2,099.00 € 0.00

    Cancellation terms: 

    A 50% refund will be granted to cancelations up to two weeks before the event. Once we are two weeks out from the first day of the event, there will be no refunds granted and 100% of the ticket price must be paid.

    It is possible to change the participant information to allow a replacement to attend the event in your place.

    Switching tickets to different event dates or cities is not permitted.

    For other questions, email
  • Directions

    Event venue address

    Wiebestraße 36-37 10553 Berlin Germany
  • All Events

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      Classic Remise Berlin
      16 March 2017 09:00
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      11 May 2017 09:00
    • Business Model Canvas Workshop Boston
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Event organizer: Strategyzer AG
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