Business Model Canvas Workshop Berlin

hosted by Strategyzer AG

Classic Remise Berlin

Start: Thursday, 07 Sep 2017 09:00

End: Friday, 08 Sep 2017 17:00

    Workshop Agenda:

     

    Day 1: Shared Language and Prototypes

     

    9:00 – 11.00
    The Business Model Canvas

    • Understanding what business models are and why they are important today

    • Exploring the Business Model Canvas — a systematic approach to working with business models

    [ Coffee Break ]

    11:30 – 12:30
    Identifying Customer Jobs

    • Customer (Segment) Profiles: jobs to be done, pains, gains

    • Value (Proposition) Map: products and services, pain relievers and gain creators

    • Problem-solution fit and product-market fit

     [ Lunch Break ]

    13:30 – 15:30
    Prototyping Business Models

    • Starting points for business model innovation

    • The value of napkin sketches

    • Discussing trigger questions

     [ Coffee Break ]

    16:00 – 17:00
    Pitching Business Models

    • Constrained prototypes

    • How to pitch to your audience

    • Evaluating your business models

     

    Day 2: Test, Learn and Evolve

     

     

    09:00 – 11.00
    Talking to your Customers

    • Why do businesses fail?

    • Introduction to market testing: customer development

     [ Coffee Break ]

    11:30 – 12:30
    Testing Business Models

    • MVPs: Minimum Viable Products

    • Extracting hypotheses from business models

    • The Sanity Test: testing the prototype numbers

    [ Lunch Break ]

    13:30 – 15:30
    Where your Business Model Lives

    • The business model environment

    • Preparing for your future based on trends

     [ Coffee Break ]

    16:00 – 17:00
    Re-inventing Business Models

    • Improve vs. invent

    • Challenges of business model innovation in (large) companies

    • Mapping company culture

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Event organizer: Strategyzer AG
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