Legacies - the Missing €100 million

hosted by Ask Direct

The Spencer Hotel

Start: 28 Feb 2019

End: 28 Feb 2019

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  • Title

    Legacy giving is one of the most valuable and well-established forms of giving there is – any charity looking for a long-term sustainable source of income needs to prioritise it. Yet many charities in Ireland are still not certain of how to do that: and when resources are squeezed, the amazing long-term return from legacy giving is often sacrificed for lesser short-term gain.

    That could be one of the reasons why legacy giving in Ireland is only one-third of what it could be. That’s right: figures suggest we’re missing out on at least €100 million of potential charitable income every year.

    What could your organisation do with your share?

    If you want to find out more about how to develop and maximise legacy income in your organisation, this seminar is for you. In one morning, we will:

    • Explore the latest research on how donors think about legacies: what motivates them, what stops them, and what they need from you
    • Inspire you with great legacy fundraising from across the sector and show you what really works (both in Ireland and beyond)
    • Encourage you to think bigger about what growth is possible for your organisation – whether you’re building on existing legacy success or starting from scratch.

    You’ll leave motivated to give legacy fundraising the priority it deserves, and ready to start making it happen.


    About Ashley Rowthorn and Legacy Voice:

    Ashley is a legacy specialist working in the UK and with a vision to connect the world with the joy of legacy giving. He is Managing Director of the Legacy Group of companies in the UK, including Legacy Voice, a strategic fundraising consultancy, and Legacy Link, a legacy management consultancy taking care of legacy donors' wishes after death. Ashley is also Legacy Specialist at Alan Clayton Associates and a member of the Remember a Charity Campaign Council.


    About Caoileann Appleby and Ask Direct:

    Caoileann is Strategy Director at Ask Direct, working on insight, review, training, and strategy across multiple clients, channels, and cause areas. She got her first taste of legacy fundraising while working in the UK with clients like Save the Children, the University of Leeds, and SPANA. She’s spoken about the amazing power of small charities, digital fundraising, and ‘difficult’ causes (among other topics) at Fundraising Summer School (2016 and 2018), and IOF Fundraising Convention (2017).



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    The Spencer Hotel Excise Walk North Wall Quay D01 X4C9 Dublin 1 Ireland
    Is the venue wheelchair friendly? Unknown
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