5 Day: Certificate Training Meeting Design | Turnhout, Belgium

hosted by Meeting Design Institute

Meeting Design School

Start: 26 Jun 2017

End: 30 Jun 2017

  • Content is king...

    TIME

    SESSION

    DESCRIPTION

    DOMAIN

    08:30-10:00

    Welcome the context of improving meeting design

     

    What is Meeting Architecture history and its main elements? What are the definition, the process, the toolbox, and other key element in Meeting Architecture? And how do we frame the entire program of the 5 days in this methodology?

    Meeting or Event Design

    10:00-10:30

    Coffee Break

    10:30-12:00

    Different Meeting Design Approaches and Processes

     

    This session will introduce different meeting design processes: Event Storyboard Canvas, meetOvation, Event Generation Canvas, the Meeting Design card game and more.

    Meeting or Event Design

    12:00-13:00

    Lunch Break

    13:00-14:30

    Meeting Design Process

    This session will introduce the Meeting Architecture Process (MAP) that we will use during the next few days. This includes identifying stake-holders, basics of ROI, the objectives, the story and theme, etc. Teams will apply the theory in practice based on a case they select from their group. During the entire course the teams will work on the selected case and build their project with what they learned in each session.

    Strategic Planning

    14:30-16:00

    Meeting Architecture Process - Part II: Designing the Meeting using the CHATTY Toolbox

    Using the meeting design toolbox with conceptual, human, artistic, technical and technological tools. A serious introduction with plenty of hands-on examples making the broad scope of tools in meeting design more clear. How do we select the right tools for a specific objective? How do we make tools fit the budget? What is CHATTY as an acronym for orientation in the tool selection?

    Meeting or Event Design

    16:00-16:30

    Coffee Break

    16:30-18:00

    Conceptual Tools for Meeting Design

    Learn different meeting formats and their requirements. Discuss different meeting concepts, their value and how to use them effectively. The building blocks: what is the difference between a conference format, a session format, and a presentation format? Scripting: creating an interactive session format and scripting it. What kind of techniques can we apply?

    Meeting or Event Design

    18:00-21:00

    Dinner and evening work

     

    Applying all the new tools and techniques to the case.

     

    DAY 02

    08:30-10:00

    Define Measurable Meeting Objectives

    According to the ROI methodology the objectives of a meeting need to be made measurable. How do we take level one and two objectives (learning, networking and motivation) to the third and fourth level? What methods of measuring are available? How do we define SMART objectives? How do we select the most important objectives so we can focus on making them successful?

    Meeting or Event Design

    10:00-10:30

    Coffee Break

    10:30-12:00

    Human Tools for Meeting Design: The Meeting Team

    Select the meeting team: facilitators, online moderators, entertainers and more. Analyse the difference between different types of meeting professionals in order to identify who should be included on the meeting team based on its objectives.

    Meeting or Event Design

    12:00-13:00

    Lunch Break

    13:00-14:30

    Art Tools for Meeting Design

    Identify how art can be used to design more effective meetings. How can music and theming be used? Co-creation of art with a team: painting, sculpting and more. How art tools can be used to build a meeting

    Meeting or Event Design

    14:30-16:00

    Technical Tools for creative production

    This session will introduce the basics of AV, Staging and production to create a strong brand / experience for an event. A second segment is furniture, and how to use it, with the participants to create variation in environment and movement during sessions.

    Meeting or Event Design

    16:00-16:30

    Coffee Break

    16:30-18:30

    Multi Hub Meetings format

    How to set up a Multi Hub Meeting? What are the options in the formats from a broadcast studio to a video call? Which technological platforms can we choose? What AV and technology tools can be used in this format? How to boost interaction? How to create voting and brainstorms among the entire group?

    Meeting or Event Design

    18:30-21:00

    Dinner and evening work

    Applying all the new tools and techniques to the case.

     

    DAY 03

    08:30-10:00

    The Basics of Hybrid Meetings

    This session will present the basic elements of hybrid meetings and some examples. The different requirements for the onsite and online audiences. When to use a webcast and when to use the multi hub format? How to keep everyone involved and undistracted?

    Meeting or Event Design

    10:00-10:30

    Coffee Break

    10:30-12:00

    Technology Tools for Meeting Design

    Understand what different technologies exist and how they can be used. The topic includes: voting, event management, registration systems and mobile apps. Which tools exist in the different spaces of learning and networking?

    Meeting or Event Design

    12:00-13:00

    Lunch Break

    13:00-14:30

    Gamification

    How can play bring professionals together? What is lego serious play and how to use it? The psychology of using quizzes and prizes. How to create a playful activity based on the objectives of the session?

    Meeting or Event Design

    14:30-16:00

    Participant Involvement

    How to involve and activate audience in different levels and being able to suggest and apply formats, tools and techniques to engage participants during the meeting? How to divide time between passive listening and more active activities? How to help speakers boost the interactivity and engagement at their sessions?

    Meeting or Event Design

    16:00-16:30

    Coffee Break

    16:30-18:00

    Science in Meetings

    Science is becoming a real powerhouse for meeting professionals. Sociology, psychology, neurology and many more provide a constant stream of new knowledge that planners can apply in meetings and events. In this session we will select a few applicable topics that provide unique insights and valuable knowledge to design more effective meetings and events.

    Meeting or Event Design

    18:00-21:00

    Dinner and evening work

    Applying all the new tools and techniques to the case.

     

    DAY 04

    08:30-10:00

    Presentation and Speaker Management

    Designing engaging presentations and helping speakers to deliver them. How to improve slides and presentations? How to help speakers perform better? When to use professional support?

    Meeting or Event Design

    10:00-10:30

    Coffee Break

    10:30-12:00

    Storytelling

    What is a story? How do we make the conference tell a story? How do we get speakers to tell stories? How do we build a story and keep it relevant?

    Meeting or Event Design

    12:00-13:00

    Lunch Break

    13:00-14:30

    Content Capturing

    Introduction to different techniques to capture and distribute the conference content: webcast, video recording, photography and more. How to distribute content? How to make it a revenue generator? What tools can we use?

    Meeting or Event Design

    14:30-16:00

    Social Media Marketing

    Create and manage an online community. Use different social media tools to promote the event (before, during and pos-event). How to use social media for an online audience?

    Meeting or Event Design

    16:00-16:30

    Coffee Break

    16:30-18:00

    Working with the suppliers and execution team

    What can we do in house and what do we outsource? Where to find the right supplier and which procurement methods to use? How do you get the suppliers on board?

    Meeting or Event Design

    18:00-21:00

    Dinner and evening work

    Applying all the new tools and techniques to the case.

     

    DAY 05

    08:30-10:00

    How to demonstrate the value of applying Meeting Design at meetings?

    How to sell this to your client/boss? Diplomacy needed in their space. How do we integrate the Meeting Architecture Process in a project? How to deal with procurement? The pitfalls to watch out for.

    Meeting or Event Design

    10:00-10:30

    Coffee Break

    10:30-12:00

    Group Presentations

     

     

    12:00-13:00

    Lunch Break

    13:00-15:00

    Group Presentations

     

     

    15:00-16:00

    Conclusions and next steps

     

     

     

    The theory, the practice and the cases

    Several tools are demonstrated every day and even operated by participants for a true experience-based learning. This is a highly interactive and engaging training full of presentations, cases, exercises, discussions and activities. All the knowledge is immediately applied to a case so the practical use is tested and the information repeated. The case is constructed in group-work so the participants network and get to know other meeting professionals. Some evening activities are set for networking. The last day is for case presentations, feedback summarizing and next steps.

     

Short event description

Design and execute events based on measurable objectives. This unique training includes the basic principles, the tools and technique for a dynamic and successful event, congress or meeting.

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