2-Day Business Model & Value Proposition Masterclass Melbourne

hosted by Strategyzer & Greg Bernarda, co-author, Value Proposition Design

Cargo Hall, South Wharf

Start: Tuesday, 17 Oct 2017 08:30

End: Wednesday, 18 Oct 2017 16:00

    Masterclass Agenda:
    Day 1: Shared Language and Prototypes

     

     

    07:30 Registration opens

    08:30 – 10.00

    The Business Model Canvas
    • Understanding what business models are and why they are important today
    • Exploring the Business Model Canvas — a systematic approach to working with business models

    [ Coffee Break ]

     
    10:30 – 12:00
    Identifying Customer Jobs
    • Customer (Segment) Profiles: jobs to be done, pains, gains
    • Value (Proposition) Map: products and services, pain relievers and gain creators
    • Problem-solution fit and product-market fit

     [ Lunch Break ]

     
    13:00 – 15:00
    Prototyping Business Models
    • Starting points for business model innovation
    • The value of napkin sketches
    • Discussing trigger questions

     [ Coffee Break ]

     
    15:30 – 17:00
    Pitching Business Models
    • Constrained prototypes
    • How to pitch to your audience
    • Evaluating your business models
     

    Day 2: Test, Learn and Evolve

     
     

     

    07:30 Registration opens

    08.30 – 10.00

    Talking to your Customers
    • Why do businesses fail?
    • Introduction to market testing: customer development

     [ Coffee Break ]

     
    10:30 – 12:00
    Testing Business Models
    • MVPs: Minimum Viable Products
    • Extracting hypotheses from business models
    • The Sanity Test: testing the prototype numbers

    [ Lunch Break ]

     
    13:00 – 14:00
    Where your Business Model Lives
    • The business model environment
    • Preparing for your future based on trends

    [ Coffee Break ]

     
    14:30 – 16:00
    Reinventing Business Models
    • Improve vs. invent
    • Challenges of business model innovation in (large) companies
    • Mapping company culture

    ​Agenda structure indicative only (subject to change to reflect latest improvements) 

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Event organizer: Strategyzer & Greg Bernarda, co-author, Value Proposition Design
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