• When

    Thursday 27th September 2018, 9:30am to 1pm, Central London
    Just 3 Minutes from Russell Square Tube (Venue Details Below)

    Learn how to create and close more leads
    in an informal setting, with no awkward role plays!

  • Buy Tickets

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    * incl. legal VAT
  • What Is Covered At The Event?

    Mike Southon, co-author of bestselling book "The Beermat Entrepreneur", invites you to a sales training class!

    Based on the bestselling book "Sales on a Beermat" (more below), this event is suitable for everyone. If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you! If you love to sell, this course will still help you develop your skills.


    - how to increase your revenue immediately

    - how anyone can be involved in the sales process, without feeling sleazy or dishonest

    - how to generate more leads and close them more effectively


    Each Attendee Receives:

    - a Sales on a Beermat Self-Study Workbook worth £99 (full price PDF)

    - Tendering on a Beermat E-book worth £24.99 (full price PDF)

    - Networking on a Beermat e-guide

    - Sales pipeline starter spreadsheet

    - Mike’s “Magic Email” extract

    - All refreshments - tea, coffee, biscuits and chilled water

    - Free WIFI so you can check your email during the coffee break



    9:30am - 10:00am - Registration with refreshments provided

    10:00am - 11:10am - Sales on a Beermat training

    11:10am - 11:30am - Coffee break with refreshments provided.

    11:30am - 12:30pm - Sales on a Beermat training

    12:30pm - 13:00pm - Q&A time


    More About "Sales on a Beermat"...

    Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. "Sales on a Beermat", by the team that bought you "The Beermat Entrepreneur", is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, and is determined to make sales more than just an extra but a key part of their business' strategy.


    Class Tutor - Mike Southon:

    Mike Southon - entrepreneur mentor and "The Beermat Entrepreneur"
    Mike Southon is one of the UK's leading authorities on entrepreneurship and sales. He is co-author of several bestselling business books - including The Beermat Entrepreneur and Sales on a Beermat. He is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University and has made frequent appearances on television and radio. Mike built and sold his own company in the 80s and worked on seventeen different start-ups in the 90s (two later went public, three went broke!). Mike Southon is now the UK’s leading entrepreneur mentor, and delivers over 100 presentations every year, all over the world. 


    What Attendees Say:

    “I loved the fact it was just a half day - it means you just learn exactly what you need to know, without drowning!”

    “I really enjoyed the training yesterday (the time seemed go very quickly) and I met some great people there too”

    “Easy to follow”

    “A morning well spent. Presenters were excellent at communicating ideas”

    “Very engaging and knowledgeable”

    “You produced a cracking workshop”


    If you have any enquiries, please contact Simon Graham on 020 3287 6519.

  • Venue

    Event venue address

    57-58 Russell Square WC1B 4HS London United Kingdom


    SEE BELOW...

  • Directions

    Great Venue, Easy To Get To...

    De Morgan House

    57-58 Russell Square


    WC1B 4HS

    Nearest Tube/Rail: Russell Square Tube - 3 mins walk

    Map: http://g.co/maps/5ekww

    Underground Stations

    Russell Square (Piccadilly Line) is just three minutes walk away.

    Also within walking distance is Holborn Station (Central, Piccadilly lines) and Euston (Victoria, Northern, National Rail). See map below for locations.

    Rail Stations

    De Morgan House is close to three mainline railway stations: Euston, Kings Cross and St Pancras.

    All other central London railway stations are only a short tube journey away.


    Russell Square is serviced by many major bus routes including 68, 168, 188 and 91.

    Car Parking

    The venue is inside the Congestion Charge Zone. Nearby car parks can be found here.


    There are many hotels within walking distance. Nearby hotels can be found here.


  • Refunds Policy

    You may request a refund anytime from when you place your order up to 10 days before an event. 

    Please note, we cannot make refunds for cancellations received less than 10 days before an event or for attendees who do not turn up to an event. 

    If you are unable to attend, you may send someone else in your place as long as you let us know the day before the class.

    Refunds requested 28 days or less before the event will have a 15% administration charge deducted from the refund total. Refunds are made by direct bank transfer.

    It is not always possible to transfer your ticket to another session / date once your ticket has been purchased. If it is possible, a 15% administration fee will be charged.

    You must contact customer service on smashing (at) smashmediaco.com or on 020 3287 6519 for refund authorisation or to confirm if someone is attending in your place.



    Venue provided by De Morgan House - Conference & Training Rooms in Central London
    Find out more: http://www.demorganhouse.org.uk/



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Event organiser: Simon Graham
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