Comprehensive Workshop on PLS Path Modeling Using ADANCO 2.0: Introduction, Extensions, Advances, Simulations

hosted by PLS School

Amsterdam Zuid

Start: 03 Nov 2017

End: 04 Nov 2017

  • Jose Benitez

    Jose Benitez is a Full Professor of Information Systems (IS) at Rennes School of Business, France. Jose is also Visiting Professor of IS at the University of Twente, Enschede, The Netherlands, and Instructor of PLS Path Modeling at the PLS School. His research interests cover the study of how the firm's portfolio of IT capabilities affects organizational capabilities and firm performance, and the development of PLS path modeling in the field of IS. His research has been published in leading IS journals such as MIS Quarterly, European Journal of Information Systems, Journal of Information Technology, Information & Management, and Journal of Business Research. He currently serves as Associate Editor for European Journal of Information Systems and Information & Management, as Guest Editor of Decision Sciences, and as a Guest Associate Editor for Decision Support Systems. Jose got a Ph.D. in Business Administration (with concentration in IS) from University of Granada, Spain. Jose can be contacted at

  • Jörg Henseler

    Jörg Henseler is a Full Professor of Product-Market Relations and heads the Department of Design, Production and Management at the Faculty of Engineering Technology, University of Twente, The Netherlands. Moreover, he is Visiting Professor at Nova Information Management School, Universidade Nova de Lisboa, Portugal; Distinguished Invited Professor at the Facultad de Ciencias Económicas y Empresariales, Universidad de Sevilla, Spain; and Chair of the Scientific Advisory Board of ADANCO. His research interests include the development and application of PLS path modeling, design and brand management, services marketing, and innovation management. His research has been published in scholarly journals such as Computational Statistics & Data Analysis, European Journal of Information Systems, Industrial Management & Data Systems, Industrial Marketing Management, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Journal of Supply Chain Management, Journal of the Academy of Marketing Science, MIS Quarterly, Organizational Research Methods, Packaging Technology and Science, Quality & Quantity, and Structural Equation Modeling-An Interdisciplinary Journal. He is an Editor of the Handbook of Partial Least Squares (published by Springer). Jörg can be contacted at

Short event description

This seminar provides a profound introduction to PLS path modeling. It covers traditional PLS, PLSc, goodness-of-fit, inference statistics, 2nd-order constructs, mediation


Or share this link:



powered by XING Events

Event organiser: PLS School
More participants thanks to online event management solutions from XING Events.