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  • Background

    As part of EU's Blue Growth strategy, the coastal and maritime tourism sector has been identified as an area with special potential to foster a smart, sustainable and inclusive Europe. It is the biggest maritime sector in terms of gross value added and employment and, according to the Blue Growth Study, is expected to grow by 2-3% by 2020. In 2012, Cruise tourism alone represents 330,000 jobs and a direct turnover of €15.5 billion and is expected to grow.

    To unlock the potential of this sector, the EU Commission adopted a Communication[1] on "A European Strategy for more Growth and Jobs in Coastal and Maritime Tourism" on 20 February 2014, presenting a new strategy to enhance coastal and maritime tourism in Europe.

    In the framework of action 3 of the European Strategy for more Growth and Jobs in Coastal and Maritime Tourism, the first Pan-European Cruise dialogue was launched with a conference in Brussels in March 2015. This dialogue answers a specific request from stakeholders for the promotion of a structured dialogue on cruise tourism to enhance synergies in the sector, targeting best practice sharing in innovation, competiveness and sustainability strategies. It was attended by more than 200 stakeholders from ports, cruise lines and coastal regions. The Dialogue conclusions upheld these objectives and announced the initiative would continue at regional level to foster "regional cooperation towards joint policy development".

    In October 2015, the first regional dialogue for the Mediterranean took place in Olbia, Italy.

    The first regional dialogue for the Baltic took place in October 2016 in Copenhagen, Denmark. These dialogues brought together stakeholders from cruise lines, ports and destinations to discuss the challenges such as environmental compliance, promotion of destinations and management of port-/city relations and committed to increase joint efforts to overcome these challenges.

    The regional dialogue for the Atlantic, the North Sea and the Arctic will continue this regional approach to foster solutions for cruise tourism and to bring stakeholders closer together in a common effort for a more sustainable and competitive sector in this area. This event will respond to the increased need for further involvement of coastal tourism stakeholders in cruise tourism, help steer the dialogue between the main cruise actors on common challenges and encourage agreement on concrete steps and actions to be undertaken at regional level, ahead of the next pan-European cruise dialogue.


    [1] COM(2014) 86 final.

  • Programme

  • Venue: Cercle Cambronne

    Event venue address

    Cercle Cambronne 3 rue Jean-Jacques Rousseau 44000 Nantes France
    Wheelchair friendly Unknown
  • Contact

    For any questions, please contact us at:

    Email: cruisedialogue2018-ansa@gopacom.eu

    Phone: +32 2 286 19 88


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