Service fee 2017 - Strategyzer AG

hosted by Strategyzer AG

The Center for Arts at the Armory

Start: Sunday, 01 Jan 2017 09:00

End: Sunday, 31 Dec 2017 09:00

    Experience a rare, two-day workshop constructed by Strategyzer, the team behind the best-selling book, Business Model Generation.



    Thursday June 1st 2017, 9am to 5pm (Registration opens at 8:00am)
    Friday June 2nd 2017, 9am to 5pm


    How Much: 

    Early Bird: $1,999.00 (excl. ticket fee)
    Regular: $2,199.00 (excl. ticket fee)



    Alexander Osterwalder 

    Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur, he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models, is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M. Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.







    Day 1: Shared Language and Prototypes


    9:00 – 11.00
    The Business Model Canvas

    • Understanding what business models are and why they are important today

    • Exploring the Business Model Canvas — a systematic approach to working with business models

    [ Coffee Break ]

    11:30 – 12:30
    Identifying Customer Jobs

    • Customer (Segment) Profiles: jobs to be done, pains, gains

    • Value (Proposition) Map: products and services, pain relievers and gain creators

    • Problem-solution fit and product-market fit

     [ Lunch Break ]

    13:30 – 15:30
    Prototyping Business Models

    • Starting points for business model innovation

    • The value of napkin sketches

    • Discussing trigger questions

     [ Coffee Break ]

    16:00 – 17:00
    Pitching Business Models

    • Constrained prototypes

    • How to pitch to your audience

    • Evaluating your business models


    Day 2: Test, Learn and Evolve



    09:00 – 11.00
    Talking to your Customers

    • Why do businesses fail?

    • Introduction to market testing: customer development

     [ Coffee Break ]

    11:30 – 12:30
    Testing Business Models

    • MVPs: Minimum Viable Products

    • Extracting hypotheses from business models

    • The Sanity Test: testing the prototype numbers

    [ Lunch Break ]

    13:30 – 15:30
    Where your Business Model Lives

    • The business model environment

    • Preparing for your future based on trends

     [ Coffee Break ]

    16:00 – 17:00
    Re-inventing Business Models

    • Improve vs. invent

    • Challenges of business model innovation in (large) companies

    • Mapping company culture

    Hosted by:

    The event is over. It is not possible to purchase tickets anymore.This event used XING Events for online ticketing. Start to organise your own events in an effective and professional way.
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    Cancellation terms: 

    A 50% refund will be granted to cancelations up to two weeks before the event. Once we are two weeks out from the first day of the event, there will be no refunds granted and 100% of the ticket price must be paid.

    It is possible to change the participant information to allow a replacement to attend the event in your place.

    Switching tickets to different event dates or cities is not permitted.

    For other questions, email
  • Anfahrt

    Event venue address

    191 Highland Ave 10999 Somerville United States of America
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