• When

    Thursday 28th February 2013, 9:30am to 1pm, Central London
    Just 3 Minutes from Russell Square Tube (Venue Details Below)

  • Buy tickets

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    * incl. legal VAT
  • What is covered at the event?

    Why attend The Beermat Entrepreneur?

    Based on Mike Southon's bestselling book "The Beermat Entrepreneur" (more below), this class is backed up by Mike's own 30 years experience as a successful entrepreneur, as well as ten years of providing face-to-face mentoring to over 1,000 entrepreneurs. If you liked "The Beermat Entrepreneur" book, you will love this!

    It doesn't matter if you only have an idea and haven't started - or - if you already have a business and you need to GROW, you will learn how to build a great business:

    The Foundation & Getting Started:

    • Why be an entrepreneur?
    • Attributes - can anyone be an entrepreneur?
    • Ideas - is your idea a good idea / what makes a good idea?
    • Do you need a Business Plan?
    • Elevator Pitch - what is it and why is it important?
    • Mentors - what mentors offer and how to find one
    • The first customer - testing your idea and using them to get more business

    People & Funding:

    • Roles - the key roles in any business and finding your "foil"
    • Pricing your product or service
    • Funding - growing from cash versus other funding options


    • The stages of growth - Seedling, Sapling and Mighty Oak
    • Growing pains - what to expect at each stage of growth, should you decide to grow
    • The seven year cycles
    • How to generate more leads
    • Closing sales effectively

    Selling a Business:

    • Mike's own experience of exiting and selling a business
    • "Killing the King" and "The Meaning of Life!"

    Each Attendee Receives:

    - a Beermat Entrepreneur Self-Study Workbook worth £99 (full price PDF)

    - From the Beermat e-book - over forty articles covering all apsects of starting and building a business

    - All refreshments - tea, coffee, fruit, biscuits and chilled water

    - Free WIFI so you can check your email during the coffee break

    The Beermat EntrepreneurMore about "The Beermat Entrepreneur"...

    The original Beermat book, "The Beermat Entrepreneur" is a bestseller, and recommended by business leaders worldwide. It's an acknowledged classic and it's an easy read too. "The Beermat Entrepreneur" is a step-by-step guide to starting up and running a successful company; from its birth as an idea on the back of a beermat through to a flourishing enterprise with 20 or more employees. You'll find out how to hang onto the really workable ideas, build the right team of talented individuals around you, avoid spending too much, know when it's the right time to grow and plenty more besides.

    "I recommend it to any aspiring entrepreneur"
    Charles Dunstone, Founder, Carphone Warehouse


    Class Tutor - Mike Southon:

    Mike Southon Mike Southon - entrepreneur mentor, newspaper columnist and "The Beermat Entrepreneur"
    Mike Southon is one of the UK's leading authorities on entrepreneurship and sales. He is a Financial Mail columnist in the Mail On Sunday and also co-author of several bestselling business books - including The Beermat Entrepreneur and Sales on a Beermat. He is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University and has made frequent appearances on television and radio. Mike built and sold his own company in the 80s and worked on seventeen different start-ups in the 90s (two later went public, three went broke!). Mike Southon is now the UK’s leading entrepreneur mentor, and delivers over 100 presentations every year, all over the world. He is proud to be Business Ambassador and Entrepreneur Mentor  for the City of Liverpool.

    What previous Beermat event attendees have said:

    “I loved the fact it was just a half day - it means you just learn exactly what you need to know, without drowning!”

    “I really enjoyed the training yesterday (the time seemed go very quickly) and I met some great people there too”

    “Easy to follow”

    “A morning well spent. Presenters were excellent at communicating ideas”

    “Very engaging and knowledgeable”

    “You produced a cracking workshop”


    9:30am - 10:00am - Registration with refreshments provided

    10:00am - 11:10am - The Beermat Entrepreneur Class

    11:10am - 11:30am - Coffee break with refreshments provided

    11:30am - 12:30pm - The Beermat Entrepreneur Class

    12:30pm - 13:00pm - Q&A time



    If you have any enquiries, please contact Simon Graham on 020 3287 6519.

    Sales on a Beermat

  • Venue / Location

    Great venue, easy-to-get to...

    De Morgan House

    57-58 Russell Square


    WC1B 4HS

    Nearest Tube/Rail: Russell Square Tube - 3 mins walk

    Map: http://g.co/maps/5ekww

    Underground Stations

    Russell Square (Piccadilly Line) is just three minutes walk away.

    Also within walking distance is Holborn Station (Central, Piccadilly lines) and Euston (Victoria, Northern, National Rail). See map below for locations.

    Rail Stations

    De Morgan House is close to three mainline railway stations: Euston, Kings Cross and St Pancras.

    All other central London railway stations are only a short tube journey away.


    Russell Square is serviced by many major bus routes including 68, 168, 188 and 91.

    Car Parking

    The venue is inside the Congestion Charge Zone. Nearby car parks can be found here.


    There are many hotels within walking distance. Nearby hotels can be found here.


    Sales on a Beermat

  • Refunds Policy

    You may request a refund anytime from when you place your order up to 10 days before an event. 

    Please note, we cannot make refunds for cancellations received less than 10 days before an event or for attendees who do not turn up to an event. 

    If you are unable to attend, you may send someone else in your place as long as you let us know the day before the class.

    Refunds requested 28 days or less before the event will have a 15% administration charge deducted from the refund total. Refunds are made by direct bank transfer.

    It is not always possible to transfer your ticket to another session / date once your ticket has been purchased. If it is possible, a 15% administration fee will be charged.

    You must contact customer service on smashing (at) smashmediaco.com or on 020 3287 6519 for refund authorisation or to confirm if someone is attending in your place.



    Venue provided by De Morgan House - Conference & Training Rooms in Central London
    Get 10% off room bookings when you quote "beermat".
    Find out more: http://www.demorganhouse.org.uk/



       This event is organised and promoted by Smash Media.



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  • Directions

    Event venue address

    57-58 Russell Square WC1B 4HS London United Kingdom



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Event organiser: Simon Graham
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