Social Commerce: The Evolution of the Purchase Process, Hosted by Dotbox

hosted by Social Media Week New York

Hosted at the Business, Media & Communications Hub at JWT

Start: Thursday, 10 Feb 2011 15:30

End: Thursday, 10 Feb 2011 17:00

  • Social Commerce: The Evolution of Purchase Process, Hosted by Dotbox

    Event Description:

    The timeless AIDA (Awareness,Interest, Desire, Action) marketing model is rapidly being transformed with the evolution of consumer behavior and technology shifting, enabling consumers to develop a more authentic connection with brands and products.  With the integration of social media and ecommerce, consumers are now building dynamic conversations around products and services through viral messaging to their social networks, altering the traditional model from a linear to a circular process. In this presentation we will demonstrate how social commerce has played a key role in the evolution of AIDA.


    • Moderator: Kristen Sosulski, Ed.D.Academic Director & Clinical Assistant Professor of Digital Communications and Media - NYU
    • Ari Goldberg, CEO of Stylecaster
    • Ashley Heather, CEO of dotbox
    • Christophe Garnier, President and CMO of Totsy
    • Jon Mandel, Director of 1800 Flowers
    • Vanessa Wong, Product Manager at Kaboodle


    1 hour: Presentations, Panel and Q&A
    1 hour: Networking & Snacks


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    Event venue address

    466 Lexington Ave #6 10017 New York United States of America
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