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Event Description:
The timeless AIDA (Awareness,Interest, Desire, Action) marketing
model is rapidly being transformed with the evolution of consumer
behavior and technology shifting, enabling consumers to develop a more
authentic connection with brands and products. With the
integration of social media and ecommerce, consumers are now building
dynamic conversations around products and services through viral
messaging to their social networks, altering the traditional model
from a linear to a circular process. In this presentation we will
demonstrate how social commerce has played a key role in the evolution
of AIDA.
Speakers:
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Moderator: Kristen Sosulski, Ed.D.Academic Director &
Clinical Assistant Professor of Digital Communications and Media - NYU
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Ari Goldberg, CEO of Stylecaster
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Ashley Heather, CEO of dotbox
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Christophe Garnier, President and CMO of Totsy
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Jon Mandel, Director of 1800 Flowers
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Vanessa Wong, Product Manager at Kaboodle
Format:
1 hour: Presentations, Panel and Q&A 1 hour:
Networking & Snacks
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