XING Events for lead generation of high-quality business professionals

Initial situation

BMW WELCOMES is a successful event series organised by BMW Welt that takes place several times a year and covers various hot topics. Tickets for these exclusive events are not commercially available and are limited in number. The organisers were looking for a way to reach more potential attendees within the desired target group while also wanting to select prospective attendees via a pre-registration feature and individually confirm their attendance. In addition to address generation, the pre-registration feature needed to include targeted retrieval of specific applicant data.




Our Solution

The XING network has more than 9 million potential attendees within German-speaking countries, who were specifically targeted by BMW Welt via a range of marketing tools. This wide selection of marketing options resulted in increased reach within the relevant target group. The flexible XING TicketingManager was adapted to meet the customer's individual requirements and combined with an individual data query to generate high-quality leads.

 

Product Overview:

  • XING TicketingManager
  • Eventmarketing

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Result

Thanks to the diverse marketing opportunities provided by XING Events, over 70 confirmed attendees were acquired for this premium event in less than a week. The organisers were delighted with the targeting capabilities of ad-based marketing and the number of positive responses from within the desired target group on XING. The event's success has laid the foundations for a long-term partnership between BMW Welt and XING.

Expert advice

New relevant attendees

Bernd Konrad Head of Sales and Marketing, BMW Welt