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  • Overview of the workshops (you can only attend one workshop as they run in parallel!)

    Workshop 1: Exploring marketing for communications
    As Communicators within your respective organizations, you need to be part of your Organization’s strategic marketing plan. Understanding your role and contributing to its marketing plan, can set you apart and give you an advantage over your colleagues in today’s competitive environment. "Exploring Marketing: A Creative Learning Approach" is a tried and tested knowledge-based program that solidly reinforces the principles and concepts of contemporary marketing. Before long, you will feel comfortable and confident with marketing terms and concepts.
    More information>>
    Workshop 2: Improving presentation skills for communicators
    Communication implies a two way process, whether it is one to one or within a group. Do you know how effective you are as a communicator? Are your presentations effective? Are your messages reaching the right people in the best way? How are you perceived as a communicator? In a context where people are submerged in information, we need to find news ways to connect with our audiences. If you can demonstrate value or benefit of what you're saying, you'll keep the audience focused on you! This workshop will help you answer those questions and help to perfect your capacity as an effective communicator. Participants will be filmed throughout the workshop in order to maximize the experience with ongoing feedback from the trainers. Seeing yourself on video provides an additional value both during and after the workshop.
    More information >> 
    Workshop 3: Effective writing for communicators  
    Communicating effectively is getting harder. In most office environments, people are overloaded with messages and are increasingly time-poor. This workshop has been designed for those that need to communicate regularly and get results, but may not have had previous writing training. It will look at what effective communication looks like today and and show you how you can write memorable messages that your audience will want to read.
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    Workshop 4: Media interviews for communicators
    This practical and interactive course will give you the skills for media interviews with the press, TV or radio. Given by a former BBC foreign correspondent, it will strip away misconceptions about what the media wants. It will show you how to control the interview and feel confident when speaking to journalists. As well as learning how the media operates and what the interviewer is looking for, you’ll be given mock radio and on camera interviews to give you a realistic experience
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    Workshop 1: Media relations
    This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
    Workshop 2: Online media strategies
    This workshop is designed for marketers and communicators to help you understand the role of the different online marketing communication tactics and create effective digital marketing campaigns. During the seminar, we will describe the different digital media and explore how to optimize your digital strategy using the right digital tool; website, SEO, Paid Search, Affiliation, email. We will provide a toolbox for digital marketing and communications professionals (Paid media) to help you understand the key issues and success factors of digital marketing strategy.
    Workshop 3: Writing for the web
    Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
    For further information on the trainers and workshop outlines, see our courses web page>>
  • Directions

    Event venue address

    17 rue de Varembé Centre International de Conférences Genève (CICG) 1211 Geneva Switzerland


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