• Buy tickets for Professional Development Workshops - 7 October 2016

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  • Overview of the workshops (you can only attend one workshop as they run in parallel!)

    Workshop
    Workshop 1: Persuasive storytelling
    Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
    Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
    There’s never before been so much competition for your audience’s attention-- so how do you make sure your message gets through? It’s not enough to just get noticed, you have be heard and understood in order to make an impact. Persuasive storytelling is the art of using a compelling narrative  to convince your audience of your point of view. Whether you want them to engage with your organisation, support your cause, take action or simply change their mind, creating a story they care about is a powerful tool to persuade them. This workshop will show you how to do it.
     
    Workshop 2: Change communications
    Today the pace of change has accelerated to such an extent that our organizations are often in a state of constant flux.  As communication professionals you have a critical role in guiding senior leaders to engage your organization.
     
    Workshop 3: Video for social media
    We all know how important good video is as part of the marketing mix, but producing your own video content can seem daunting. This workshop is designed to give you the knowledge and skills you need to start producing compelling video content that really engages your audience. This practical and fun hands-on course, based around the iPhone, will give you the confidence to plan, shoot and edit your own videos in less than a day.
    hat is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
     
    For further information on the trainers and workshop outlines, see our events web page>>

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    Event venue address

    Route de Collex 15 Bellevue 1293 Geneva Switzerland

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