• Buy tickets for Professional Development Workshops - 29 April 2016

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  • Overview of the workshops (you can only attend one workshop as they run in parallel!)

    Workshop
    Workshop 1: Media relations
    Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
    Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
     This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
     
    Workshop 2: Advanced social media
    In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
     
    Workshop 3: Writing for the web
    Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
    hat is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
     
    For further information on the trainers and workshop outlines, see our courses web page>>

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    Event venue address

    Route de Collex 15 Bellevue 1293 Geneva Switzerland

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