Forget Communities of Fans.Get Partners.

hosted by Social Media Week New York


Start: Friday, 11 Feb 2011 14:00

End: Friday, 11 Feb 2011 15:30

  • Forget Communities of Fans. Get Partners.

    Event Description:

    "In recent years organizations have raced to connect with fans and customers in new ways via social media.

    Yet, the results have been mixed. Many organizations are struggling to start up communities, while others that have a community aren’t sure what to say or do with them. Meanwhile, a few companies are racing ahead to very productive collaborations yielding new offerings, better service and more sales. Why do some communities struggle to get started while others flourish? And why do some organizations achieve successful collaborations with communities, while others languish?

    We’ll be discussing these issues via two Q&A sessions with experts. The first is Peter Espersen, Global Community lead at LEGO, one of the most successful organizations working with communities today. The second is Kristen Taylor of NYU’s ITP program who is studying the art and science of community uncovering insights few brands have yet to consider.

    Please join us for these sessions at the BBH New York offices. Shaun Abrahamson, CEO of Mutopo, a highly innovative social product development company will be moderating, while attendees will be invited to ask questions or engage in their own dialogue with both Peter and Kirsten.


    • Moderator: Shaun Abrahamson, CEO of Mutopo
    • Peter Espersen, Global Community lead at LEGO
    • Kristen Taylor,  Adjunct Professor at NYU’s ITP program

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