Digital Transformation in the
Digitalisation is in the process of taking over the traditional event and trade fair industry. However, how does the industry use digital solutions in practice, and what do attendees think?
Our research reveals the opportunities of digitalisation in the event industry and provides you with recommendations to efficiently put digital event management solutions into use.
Have a look at an excerpt of the key findings:
- Digitalisation is predominantly spreading throughout event marketing and event organisation.
- Three-quarters of organisers could meet their goals by using digital event management solutions.
- There is still too large a gap between what attendees want and what organisers offer.
Find all insights and survey results as well as recommendations and an example of best practice in our free report.