Social Strategy Cage Match: Offense VS. Defense, Hosted by KickApps

hosted by Social Media Week New York

Hosted at the Business, Media & Communications Hub at JWT

Start: Tuesday, 08 Feb 2011 18:00

End: Tuesday, 08 Feb 2011 20:00

  • Social Strategy Cage Match: Offense VS. Defense, Hosted by KickApps

    Event Description:

    As social media marketing continues to evolve, we’re seeing shifts in the way brands approach the channel as well:

    • Some are playing defense - monitoring existing customer conversations in social media, responding to some and promoting others.
    • Other brands choose to play offense, giving employees and customers the tools that let them create new stories and spread the word.

    Both approaches are valid parts of a social strategy, but which one yields better results?

    Two teams of industry experts will battle it out to find out which social media strategy reigns supreme. Participate in our interactive debate featuring some of the heaviest hitters in the social media industry, and learn valuable tips for building out your own brand's social strategy.


    • Brian Morrissey – Digital Editor, AdWeek
    • David Berkowitz – Senior Director of Emerging Media & Innovation, 360i
    • Ian Schafer – CEO, Deep Focus
    • Ana Andjelic – Senior Planner, HUGE, Inc.
    • Tom Ajello – Partner/Creative Director, POKE
    • Chapin Clark – SVP, Managing Director, R/GA
    • Mike Scheiner - Executive Vice President, Creative Director Integrated Branding and Digital, Porter Novelli
    • Jim Deters, President, Ascendant Technology
    • Mike Monello, Co-Founder & Executive Director, Campfire
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    Event venue address

    466 Lexington Ave #6 NY 10017 New York United States of America
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