• MOBILE ADVERTISING UK RESEARCH CONTENTS

  • MOBILE ADVERTISING UK RESEARCH MANAGEMENT SUMMARY

  • Latest news

    MOBADUK AFTERSHOW ROUND-UP

    POCUS CAMERJAM PICTURES CAN BE VIEWED AND DOWNLOADED HERE

    View and download presentations here

    The Really Mobile Project: interviews with Helen Keegan, jmac, and Ilicco Elia

    The Really Mobile Project round up: interviews with Andrew Grill and Peggy Salz

    MSearchGroove analysis here

    THE FULL 28 MINUTE RORY SUTHERLAND INTERVIEW

    Carl Martin's review of the event over at Mobile Advertising Matters

    15 JUNE 2009

    Nike/AKQA win the EverySingleOneOfUs Mobile Campaign of the Year award

    11 JUNE 2009

    Finallists announced for EverySingleOneOfUs Mobile Campaign of the Year

    Nike/AKQA for PHOTOiD & Bootcamp campaigns

    Reebok/Inside Mobile for You got Rondo'd campaign

    Ogilvy/BP for Jarmo for Life campaign

    Latest quotes

    "A secondary problem is the sheer nonsense talked about advertising not working on such a personal device. There's a lot of grandstanding based on tech utopian thinking and little substantial evidence.", Mark Curtis, CEO, flirtomatic

    "Alcatel-Lucent wanted to be involved in this important mobile advertising study as we believe it will shed new light on the potential of mobile as a mass advertising medium", Richard Fraser, Director Business Strategy, Alcatel-Lucent

    " Analysts estimate the apps market will be worth $24bn by 2012 but agencies and marketers nees to look at the full picture beyond just the iphone when deciding how their brands should embrace this unique advertising channel. Just because you have an iphone app, doesn't mean anyone is going to download it!", Patrick Mork, VP Marketing, GetJar to analyse the revenue opportunities from 'app-vertising'

    8 JUNE 2009

    Latest quotes

    "A successful mobile advertising business requires parties that are traditionally competitors to work together towards a shared goal", Tsipi Joseph, Marketing Director, Comverse

    7 JUNE 2009

    Latest quotes

    "Mobile is mostly either staid or doesn't fit the actual behaviour of mobile users. It is that rare breed that understands how to do cross platform advertising, that truly understands how mobile users interact with their mobiles. The EverySingleOneOfUs mobile event will bring the best to light, and hopefully, show others how mobile advertising *should* be done.", Alfie Dennan, Co-Founder, moblog

    Sneak preview of UK consumer research

    - 64% of consumers would grant permission to receive mobile advertising if they are incentivised
    - 5 advertisements per day is the most accepted by consumers
    - 52% of consumers doesn’t mind listening to a brand message while waiting for someone to pick up the phone
    - 54% of consumers would send an interesting offer they have received to  friends and family

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  • Old Cinema, Westminster University, 309 Regent Street, W1B 2UW

    VENUE CONFIRMED: Old Cinema, Westminster University, 309 Regent Street, W1B 2UW

    Mobile Advertising UK is a one-day conference designed to unveil the results of a UK specific research project carried out by Every Single One Of Us and AEneas Strategy into the mobile advertising market. The event and research will cut through the hype surrounding the mobile advertising industry, giving a clear and true representation of the state of the current market as well as highlighting key industry strategies to stimulate mobile advertising revenue growth. The research will include in-depth interviews with mobile executives, advertising agencies and mobile network operators in addition to consumer surveys.

    The event will bring together 120 of the most influential executives in the UK mobile advertising industry and is THE must attend event for brands, agencies, operators, content providers and players in the mobile industry seeking to generate revenues from mobile advertising.

    Already we have confirmed as speakers senior representatives from:

    OPERATORS: Vodafone, 3 UK, Orange, T-Mobile, O2

    AGENCIES: Mediacom, Mindshare, Mediaedge:cia, Ogilvy, Unanimis, Sponge, Inside Mobile, ringring, AKQA Mobile, RGA, WeLoveMobile

    INDUSTRY BODIES: MMA, IAB UK, IAB Europe, AIME, MEF, MoMoLondon

    TECHNOLOGY EXPERTS: Alcatel-Lucent, adfortel, Comverse, Google, GetJar

    PUBLISHERS: Thomson Reuters, Trinity Mirror, BSkyB

    See the agenda for further details

    The event will take place in the Old Cinema, University of Wesminster, 309 Regent Street, London

    To see if you qualify for a booking discount please contact Dominic Travers on +44 7810 646848 or dominic@camerjam.com

    To sponsor the event and the research, please contact Peter Giblin on +44 7985 487 035 or peter@futuresightmobile.com

  • Directions

    Event venue address

    309 Regent Street University of Westminster W1B 3 London United Kingdom
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