hosted by Social Media Breakfast #yyc Committee

Canada's Sports Hall Of Fame

Start: Friday, 24 May 2013 08:15

End: Friday, 24 May 2013 10:45

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  • #SMBYYC 40

    Social Media Breakfast Calgary #40
    8:30 am – 10:30am, Friday, May 24, 2013

    Canada's Sports Hall of Fame


    The Calgary Social Media Breakfast (SMBYYC) is pleased to announcethe May Topic:


    The Digital Athlete: Social Media and Sports


    In the new digital landscape of communications many athletes, coaches and teams want to capitalize on possibilities and develop their brands for success. Sports fans consume brands and sports in a whole new way with unlimited and measurable rewards. Anyone involved in the sports industry needs to learn how to develop and curate a communications and media strategy to deal with the complexities of changing technologies. We'll show you why athletes need to create a brand and get involved in social media as part of an integrated communications strategy.


    Jan Hudec will be speaking about his personal experience with branding and social media, followed by a SMBYYC first: A scavenger hunt in Canada's Sports Hall of Fame featuring prizes from our fabulous sponsors!

    Post discussion, audience questions will be answered in an interactive Q&A.


    Seating is limited.  Please RSVP at



    About the Event

    When:            Friday, May 24, 8:30 a.m. - 10:30 a.m. *presentation will begin at 9:00 am

    Where:           Canada's Sports Hall of Fame


    Registration:To register, visit (

    Cost:             There is no fee to attend a Social Media Breakfast. 

    Parking:        Canada's Sports Hall of Fame has its own free parking lot. 

    • Turn left at Canada Olympic Drive SW, into Canada Olympic Park
    • Follow Canada Olympic Drive into Canada Olympic Park, take first left at Canada Olympic Road
    • Continue westbound, pass the “T” intersection and drive around the Markin MacPhail Centre





    About the Guest Speakers:

    Janet Doyle

    Janet Doyle holds a BA in Kinesiology and Law & Society from York University and a Diploma in Business Management from Humber College. Her professional experience includes roles at Maple Leaf Sports & Entertainment hosting NBA, NHL, NLL, and MLS events including the FIFA U20 World Cup. She has managed social media campaigns for Redpath Sugar, Help Conquer Cancer, and the Lake Louise Ski Area.  Currently she is a freelance marketer specializing in corporate partnerships and engagement with an interest in sponsorship activation and athlete branding. 




    Cara Azevedo

    Cara Azevedo has had some extraordinary opportunities to research, design and implement everything from new technologies to new business models over the last couple of decades. Each time, she has engaged fully and enjoyed the privilege of watching her imagination, innovation and integration positively impact the projects she manages. For the past 20 years, she has been continuously involved with media at various levels - working with and creating companies such as Visionworks, 3DB and OnLineLiveTV. Cara was recently nominated for the Canadian WebBlog Awards in the areas of Pop Culture and Entertainment among other categories for her success as a writer. Currently, Cara is the lead strategist at Carazcom. Some of Cara's most recent projects include Media Management with the National Film Board of Canada, Guest Speaker at Edmonton International Film Fest and is currently managing a Political Campaign.





    Together, Janet and Cara operate Dynamic Sports Media (DSM) a leader in Media Relations, Communications and Sponsorship in the Canadian sports industry. They offer Athlete Branding, Sponsorship Activation Strategy, and Communications Seminars for athletes, teams and coaches.




    Jan Hudec

    Jan Hudec is a professional ski racer with Alpine Canada and 2010 Olympian. Committed to skiing, Canada and his team, in 2011 Jan was in the humble position of having to ask for help to continue his racing career. His community rallied around him and after raising the funds necessary to continue racing, he went on to lead his team in points and World Ranking in two disciplines. In 2012 Jan founded the pandaHAUS with a vision to support fellow athletes and “change the way we succeed”.





    Please Support Our Generous Sponsors

    Venue Sponsor - Canada's Sports Hall of Fame


    Patty Gibson            Marketing and Communications Specialist

    Canada’s Sports Hall of Fame | Panthéon des sports canadiens

    P: 403.776.1086| C: 403.437.0939  |



    Breakfast Sponsor - Socialish

                Kali Readwin  




    Video Sponsor - Calgary Video Creator

    Travis Cross    


    Event Sponsors

    Special thanks go toMarketwire and Matrix Video Communicationsfor their continued support of SMBYYC.


    We Invite You To Become A SMBYYC Sponsor


    For about $350, your organization can get some fantastic exposure at the events and online.  It is an inexpensive way to get quality back links to your website. 


     About SMBYYC 

    The SMBYYC houses an open environment to share today’s best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.


    Follow @SMBYYC

    Please follow @SMBYYC and the SMBYYC Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers. 


    Committee Members:

    Donna McTaggart:  @donnamct    

    Mike Spear: @mikesgene

    Kevin Hayes: @kevinhayesca

    Catherine Saykaly-Stevens:  @CalgaryNetworks  

    Heather Ilsley:  @HeatherIlsley

    Des Nwaerondu:  @AdvisorDes

    Crystal DeCnodder:  @Pistol_Crystal

    Kaela Caron:  @Kaela_Jo



    To add your name to mailing list:

    Email your email address to:

                (You will receive email with a link to the #SMBYYC Press Release to sign up)



    For more information, contact:

    Donna McTaggart @SMBYYC



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  • Directions

    Event venue address

    169 Canada Olympic Road S.W. Questions: Phone 403.998.9275 Calgary, AB Canada
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