*SOLD OUT* Myth Busting: The Reality of Working in Social Media #socialmyths

hosted by SMW London

Design Council

Start: Thursday, 10 Feb 2011 14:30

End: Thursday, 10 Feb 2011 16:30

  • Mythbusting –The reality of working in Social Media

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    Myth #1 – Social Media = Getting paid to do what others do in their spare time.

    Myth #2 – Only youthful hipsters work in social media

    The social media space is no longer new but plenty of misconceptions still exist about who works in it, and what they do.  Join Propel London and a host of industry experts busting the myths that surround social media. 
    Playing around with Facebook all day is far from the reality of working in social media but what do Heads of Social and Social Media Managers actually do and are there any opportunities for you to join them?
    We will hear from 4 people, working in senior roles in social media, about the reality of their day, the role they have and the work they do for their clients.
    As the social media sector matures, people working in business, marketing, management, strategy, media planning TV, radio, multi platform, music and more have ample skills to help take it to the next level – but how can you get beyond the myths and stereotypes to find out more?
    This panel seminar is for established people working in digital, traditional media or other creative industries who are looking for opportunities or information about working in social media.
    Right now we're collecting your thoughts on some of the myths surrounding work in social media.  What are your perceptions?  What do you hear a lot from people outside the space?  Perhaps it's something funny, or perhaps it's quite a serious point.  Either way, please share it - we'll be using the most interesting points during the event.  Simply use the hashtags #smwldn #socialmyths to share your thoughts. 
    Chair: Phil Haslehurst (Propel London / @propellondon)
    Phil is Marketing Manager at digital recruitment company Propel London. In his role he sees first-hand the demand in the market for talent in the social media space, and also hears plenty of misconceptions about what it means to work in social media.
    Phil has worked in digital since he moved to London in 2005, starting out as a recruitment consultant before working at an advertising network and social media agency. His role at Propel London includes developing their use of social media channels, as well as traditional marketing.
    James Whatley (1000heads / @whatleydude)
    James Whatley is Engagement Strategy Director for 1000heads, the word of mouth people, where his goal is to constantly redefine the ways in which brands – such as Nokia, P&G & Mars – interact with their biggest advocates and staunchest detractors.
    Recently named in PR Week’s Power Book 2010, he was social media reporter for Lucozade in 2009, and prior to that, Head of Digital & Social Media at voice-to-text company, SpinVox.
    Max St John (NixonMcInnes / @maxwellinever)
    Max is lead consultant for non-profit and public sector clients at NixonMcInnes, a social consultancy based in Brighton. He currently spends most of his time helping non-profits and NGOs understand how to use social technologies to involve more people in their work, improve fundraising and achieve goals like behaviour and policy change. When he’s not doing this, he helps to run hack days and unconferences around open data and social innovation, as well as getting overexcited about lots of things and trying very hard not to get distracted.
    NixonMcInnes is a social consultancy working with FTSE 250 companies, government and major not-for-profits to help them take advantage of emerging trends in technology and the workplace. NixonMcInnes won 'Best Digital Team' at the 2010 Reputation Online awards and has been listed as one of the 'World's Most Democratic Workplaces' for 2009 and 2010.
    Ally Branley (Channel4 / @allylondon)
    Ally is Community & Syndication Manager at Channel 4, a multidisciplinary professional in the Broadcast and New Media industry. Ally produces web and interactive TV projects around interests suitable for both commercial exploitation and public value, in lifestyle, entertainment and factual genres.
    Ally is an expert in moderation and compliance of user contributed content for publisher broadcasters, with recent focus on guideline and product development. She also has programme-making competencies in production, filming, editing and rights management.
    Maz Nadjm (Ogilvy / @mazi)
    Maz is the Head of Social Media for the UK Ogilvy Group agencies, leading and co-ordinating the Group’s existing social media experts, responsible for developing and helping to deliver further social media growth opportunities for the agencies and their clients.
    Prior to joining Ogilvy Maz was responsible for the Sky’s online (which has over 1 billion monthly page impressions) social media strategy, development and marketing for each Sky site. Within a year of his appointment at Sky, Maz oversaw a 200% increase in engagement on Sky Portal sites. In addition, Maz also launched the new Times Online commenting system and was social media advisor to a number of News Corp units, including News International, Star TV, Sky Italy and Fox TV Channels. He also advised Chelsea Football Club and British Forces Broadcasting on social.
    Maz also co-founded one of the UK’s first social media consultancies (rareface.com) back in 2006, as well as InfieldParking.com, a social networking site for NASCAR fans.
    Malgorzata Skonieczna (PepsiCo Europe.)

    Malgorzata is Communication Director for PepsiCo Europe.  She joined PepsiCo in 1993 in Poland and since then has held a variety of positions in marketing, communications, and government affairs. Prior to assuming her role for the Europe business unit, she served as the Public & Government Affairs Director for Eastern Europe, with responsibility for Russia, Ukraine and Poland, Communication Director for Central Europe, and Marketing Director for Central Europe.

    Since March 2005 she has been the President of the Polish Food Federation, and she previously served as the Vice Chairman of the CIAA, the European food and beverage association, from 2006 to 2009.  A Polish Citizen, she holds a BA in English Literature from Lodz University.

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