Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor

hosted by SMW New York

Taylor Offices, Empire State Building - 38th Floor

Start: Monday, 07 Feb 2011 18:00

End: Monday, 07 Feb 2011 21:00

  • Mobile Meets Social: Seamlessly Converting "Check-ins" to Check-Outs, Hosted by Taylor

    Event Description:

    Everyday mobile devices are becoming more indispensible in the lives of consumers and are expected to continue redefining the retail and purchase experience.  But tomorrow’s opportunity is here now, thanks to location-based services, m-commerce, mobile couponing and more. Knowing that, how can marketers create campaigns that utilize these technologies from the conceptual stage all the way to the hands of consumers?  And with smartphone penetration under 25% in the U.S., is the average American consumer really ready for a retail experience enhanced and even driven by mobile?

    This session will address these questions and more through discussion around three main topics:

    • What’s next? The evolving role of mobile technology in retail
    • How can brands stay in control?  Bridging the gap between operations and the consumer experience
    • Is it worth it for retailers?  For marketers?  For consumers?


    • Moderator – Christian Alfonsi; Executive Director of Strategic Planning, Taylor
    • Rachel Cohn; Global Customer Marketing Strategist, Facebook
    • Drew Allen; VP of Business Development, Scoutmob
    • Melissa Lavigne-Delville ; VP of Strategic Insights, NBC Universal
    • Prof. Sree Sreenivasan; Columbia Journalism School & contributing editor,
    • Peter Ha; Editor, Apps, Games and Technology, The Daily

    Note: The panel will begin promptly at 6:30 p.m.  Beverages and appetizers will be served. 

    For more information on Taylor, please visit, or follow us on Twitter (@taylorstrategy). 

    If you're a member of the media and would like to attend the event, please RSVP by Monday, February 7 at noon to Amanda Lordy at

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    Event venue address

    350 5th Avenue 38th Floor NY New York United States of America
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