Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop, Hosted by Saatchi Wellness

hosted by Saatchi Wellness

Saatchi & Saatchi

Start: Tuesday, 08 Feb 2011 12:00

End: Tuesday, 08 Feb 2011 15:00

  • Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop, Hosted by Saatchi Wellness

    Convergence:
    Technology is evolving in such a way that previously distinguishable digitalized information formats, services, applications, networks, and business models are blending in ways that reduce distinctions. Furthermore, the lines are being blurred between on and offline activities—technology, specifically that which is based on social interaction, is merging with every facet of life

    Objective:
    Highlight why and how convergence is impacting marketing, advertising and sales. Provide a deeper dive into mobile and social commerce and what this means for brands.

    Lunch will be served

    Presenters:

    Robert Tuttle, SVP

    8th Bridge

    Mikolaj Jan Piskorski, Associate Professor, Marvin Bower Fellow

    Harvard Business School

    David Sobie, VP of Business Development

    Haute Look

    Ned Russell, Managing Director

    Sharon Mandler, Sr. Digital Strategist

    Saatchi & Saatchi Wellness

    Laura Campbell, COO

    Spa Week

    Mike Matthews, Founder

    The Mobile Culture

     

    Moderator

    William Martino, SVP Director of Digital Strategy

    Saatchi & Saatchi Wellness

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    Event venue address

    375 Hudson St. Ground Floor NY 10014 New York United States of America
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