• Get Your Ticket

    Online ticket sales ended at Noon on Thursday, July 15th.

    There will be tickets available at the door for $25.

  • The Evolution of Foursquare Marketing

    Foursquare Marketing in the HouseFoursquare and several other location based services are the new pretty girl at the party.

    Join this timely panel to get the break down of how your business can begin to leverage Foursquare and other LBS platforms for your business, discover the emerging Foursquare marketing best practices, and how these technologies can improve your other marketing efforts.

    Key takeaways include:

    • Asking the right questions before leveraging Foursquare for your business
    • Experimenting with Foursquare as a user first
    • Listening through Foursquare
    • The basic marketing tactics of Foursquare (tips, specials, badges)
    • Building offline community through Foursquare
    • Integrating Foursquare marketing efforts with full marketing campaign
    • Simple training to keep your staff in the know
    • Promoting your Foursquare marketing/specials

    Location based services, from Foursquare to Yelp to Twitter are recieving much attention as the newest channel of social media marketing. Join our panel of leading analysts and representatives of the services themselves as we discuss the value and possibilities of location based services. The panel will be an open Q&A discussion.

    Attendees at the event will receive a $50 coupon code for Social Fresh Charlotte on August 16th.

    WHO

    Christina GatesChristina Gates
    @YelpNCTriangle
    Yelp
    Community/Marketing Manager

    Christina Gates is the Triangle-area Community/Marketing Manager for Yelp, a reviews service that connects people with great local businesses and events.

    She works to build community on and off the site, engage businesses with Yelp's free business owner tools, and publish the local Weekly Yelp.

    Prior to working for Yelp, she spent five years in the local book publishing industry building a background in PR and editing. Christina lives and works in Durham, and is happy to call the Triangle her home.

     

    Wayne Sutton Wayne Sutton
    @waynesutton
    Triout
    Business Development/Marketing Strategist

    Wayne Sutton is the business development/marketing strategist for TriOut, a North Carolina focused location based service. He helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services.

    With nearly 10 years experience in the technology and social media sector, he’s provided counsel to business leaders ranging from founders of small start-ups and representatives of non-profit organizations to CEOs of large and small corporations. Wayne is partner at event and consulting company OurHashtag.


     

    Kipp BodnarKipp Bodnar
    @kbodnar32
    Hubspot
    Inbound Marketing Manager

    Kipp Bodnar does marketing at HubSpot, an Inbound Marketing Software company in Cambridge, MA. Hubspot is the creator of Foursquare Grader, a tool that will assess Foursquare user's

    Previously Kipp was Social Media Marketing Manager at Howard Merrell & Partners, a full service marketing and advertising firm in Raleigh, NC. During his career Kipp has successfully developed and implemented social media campaigns and plans for clients in business-to-business and business-to-consumer industries.

    Kipp is also the publisher of SocialMediaB2B.com, and blogs on technology and social media at his personal blog DigitalCapitalism.com.

     

    Jason KeathJason Keath
    @jakrose
    Social Fresh
    Founder

    Jason Keath is the Founder of Social Fresh, a social media education company, whose next conference will be their second event in Charlotte, NC this August 16th. Jason works as a social media consultant, blogs at JasonKeath.com.

    Jason thrives on ideas, helping others, and connecting people. You can find him blogging from your local coffee shop, traveling to tech conferences across the country, and playing tennis or cycling in New York City.

     

    COST
    The event costs $10 to RSVP online and $25 at the door.

    WHEN
    July 15th, 6pm - 8pm EST

    WHERE
    Holiday Inn Charlotte, Center City

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