XING Events for lead generation of high-quality business professionals

Initial situation

Each year, the Academy provides 400 seminars and qualification programmes for companies across all industries. It was looking for a marketing channel that would highlight the high quality of its seminars and communicate this to a relevant target audience of business professionals. In order to ensure a smooth booking process for customers, the ticketing system needed to be displayed within the marketing section. In addition, the integrated ticket shop had to be both easy to use and adaptable to individual requirements.



Our Solution

XING Event Market provides the Academy with an optimal marketing section for initial acquisition of business professionals. The various marketing tools allow organisers to reach a large number of new contacts who can later be acquired directly. In combination with XING TicketingManager, a simple ticket shop can be integrated into the event's website.

 

Product Overview:

  • Eventmarketing
  • XING TicketingManager

 

Download Case Study

Result

XING Event Market provided the Academy of Business Managers with a new channel for lead generation for their events. As a social networking portal for business contacts, XING is the perfect partner for this established provider of professional development seminars. The diverse marketing instruments in the XING Event Market enabled both the creation of new business contacts and an enormous increase in reach. In combination with the integrated ticket shop on the Event Plus site, the purchasing process was also made easier for users. Following this success, the Academy of Business Managers plans to continue working closely with XING Events by marketing various other seminars in the XING Event Market in 2016.


Expert advice

We reached exactly our target group

Christian Leitz Head of Marketing, IT & Logistics Akademie für Führungskräfte der Wirtschaft GmbH