XING Events increases your reach among specific target groups
The Online Marketing Rockstars Conference is one of the most important industry Events of the year. For several years, ramp 106 GmbH has used professional event management solutions from XING Events. In addition to smooth ticketing and admission management, the aim for 2015 was both to strengthen the event’s image and increase overall awareness. Together with XING Events, Online Marketing Rockstars created a marketing strategy that both increased the event's reach among the relevant target groups.
The XING Events team designed a comprehensive marketing strategy that was specifically geared to Marketing Rockstars' target audience. The XING Event Market provided an ideal marketing area for this target-group-focused approach. In addition to the holistic marketing strategy, a professional ticketing and registration process was also set up.
- XING TicketingManager
- EasyEntry admission management tool
The large number of target group-specific marketing measures helped to achieve a visible presence on the XING Event Market and a 64% increase in visitors to Online Marketing Rockstars' event page. The extensive communication mix across the XING sites gave the event the maximum possible reach among the relevant target groups. The purchasing process was also made easier for potential attendees thanks to an integrated ticket shop on the XING Event Plus page. As a result of the event's success, Online Marketing Rockstars intends to plan and carry out numerous other Events with XING Event in 2016.