How to Tell Your Story. Storytelling Master Class with Cal Fussman.

hosted by Creative Leadership Salon


Start: Friday, 05 Jul 2019 18:00

End: Saturday, 06 Jul 2019 17:00

  • How to Tell Your Story

    How to Tell Your Story


    Storytelling Master Class with
    Journalist and Podcast Icon Cal Fussman

    hosted by COKREA

    "Communication is everything. It’s how you inspire and influence."

    Storytelling is one of the most important skills in business anyone needs to engage, excite and create empathy. But you need the right tools.

    It’s not the same saying “Work harder!” It sounds harsh, out of touch and uninspiring. Saying “Work smarter and I tell you how” sounds way more empathic. 

    Learning and practicing the right words to impact the Heart, Mind and Soul of your audience is key for success, in and outside your organization. It makes you stand out as a trustful, focused and empathic leader and your audience actually looks forward hearing from you.

    In this workshop, you can showcase your product and by the end of the day you will walk out of that workshop with a framed and polished story about your company, your product, your customer and yourself.

    You will learn the rules of Storytelling so that anytime you need to pivot, you will be able to adjust your story, you'll make new friends and everybody's business will improve because of the new connections you'll make and moments you all will share.

    Cal will personally assist you design, frame and sharpen your Story with specific advice, techniques, models and rules you can apply immediately. 

    A select group of 24 participants will spend exclusive time with Cal, learning practical tools and recieving the essence of 4 decades of countless interviews and stories of world class performers and outstanding personalities who shaped the history of the past 50 years.

    As an added bonus, Cal has offered to feature and promote the person with the most captivating story by the end of the workshop on his podcast, Big Questions which cracked the iTunes top 50 in its first week.


    Day 1: July 5, 2019 (Friday), 18:30 - 21:30

    • meet & greet Cal and the other workshop participants
    • network and enjoy delicious wine, fantastic Bavarian brew, tasty fingerfood and cool music

    Day 2: July 6, 2019 (Saturday), 9:00 - 17:00

    • doors open at 8:30 for a healthy & delicious breakfast with Cal and the workshop participants
    • workshop starts propmtly at 9:00
    • all meals, breakfast, coffee-break, catered lunch, afternoon coffee with cake & ice cream, snacks and beverages included. Vetetarian and vegan options availablle

    Who should attend?

    Organizational leaders, team leaders, product & category managers, service designers, journalists, bloggers, podcasters and all who want to design real stories for real people.

    About Cal Fussman

    As a New York Times bestselling author, keynote speaker, world-renowned interviewer, and host of the Big Questions podcast, Fussman travels the world teaching the world’s largest companies, universities, and associations about leadership, storytelling, innovation, teamwork, and more. When Cal speaks, you’re listening to everyone he’s ever interviewed. Lessons and stories from hundreds of world icons, all coming through one man in a fedora.

    Over the past several years, Cal has delivered keynotes for industry leading organizations including General Motors, Facebook, Pixar, Twitter, The Vanguard Group, Apple Music, Snapchat, Samsung, Turner Broadcasting, Vans, Lululemon, YPO, and Entrepreneur's Organization; universities like UCLA and Georgetown. After Cal spoke at Facebook, Chris Sanders in Global Marketing Solutions said: “We literally have people using the term, ‘Cal Question.’ He has become a part of our culture.”

    NOTE: Program is subject to change without notice. In case please contact organizer Christof Weis ( with questions.

    Cancellation terms: If you cancel up to one month before the event, 50% of your workshop fee will be refunded. After that date we cannot refund fees for any reason, but at any time you may designate someone else to attend the workshop in your place.

    Tickets prices will be refunded 100% if the workshop is canceled at the organizer's discretion. The organizer cannot be held responsible for travel reservation losses or inconvenience resulting from cancellations

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  • Directions

    Event venue address

    COKREA Nordendstrasse 64 über Aussentreppe // take staircase over terrace 80801 München Germany
    Wheelchair friendly Unknown

Short event description

A structured, practical Workshop where Cal teaches techniques that help both companies and individuals tell their stories in a way that stands out.


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  • Anfahrt

    Event venue address

    COKREA Nordendstrasse 64 über Aussentreppe // take staircase over terrace 80801 München Germany
    Wheelchair friendly Unknown
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