• Agenda 15th-17th September: Conference + Academy

    UPDATE: Gary Horwitz, Project Director and Head of Mixed Use Retail at Lend Lease, will speak at Waterfront Synopsis Conference on 16th September about the $6 billion redevelopment of the Barangaroo waterfront development in Syndey, Australia. "Barangaroo will bring a long list of extraordinary benefits to the city of Sydney, the state and the country. It is a once in 200 years opportunity to transofrm the cities CBD waterfront and return this once off-limits industrial space to people, including a new natural headland park." 


    Nordic Urban Design Association (NUDA) and Project for Public Spaces (PPS), i n partnership with City of Stavanger, Cities of the Future (Framtidens Byer), Urban Sjøfront and network collaboration with STAS, Grønn By, Amiando, greenspace scotland, and Stavanger Architects Association, are organizing the first international "Waterfront Synopsis" conference in Stavanger, Norway on the 14th - 17th September 2010.

    “Waterfront Synopsis” will focus on the topic of Placemaking and Sustainability, bringing the forces of environmentalism, climate change, and sustainability together with the ideas of community, livability, health and Placemaking.  Many people around the world are realizing the impacts of “Place” and “Placemaking” as a transformative agenda for creating change in cities.

    The goal of the conference is for participants to learn about waterfront developments that create a sense of place, strategies to incorporate local entrepreneurs into projects, and how developers and city agencies can work together more effectively to implement a common vision. The intent is to provide practical ideas for people who want to “do” and not just “talk.” 

    Why Norway?

    Norway boasts some of the most successful waterfronts in the world. Stavanger, where the conference is located, is a prime example, along with Bergen, Oslo, Trondheim, Aalesund, and Tromsø, among others.

    Norway is also the most advanced country in the world in terms of redefining their cities around sustainability.  The Ministry of Environment’s “Cities of the Future” initiative is a cooperation with 13 cities in Norway with the dual goals of reducing greenhouse emissions from roads, stationary energy use and consumption and waste in urban areas and improving the physical urban environment in terms of ecology, safety, health, atmosphere and industrial and commercial development. The program will be discussed in terms of its replicability in other places and its connection to Placemaking and Sustainability.

    The Conference on Days 1 and 2 is designed to provide opportunities for you to learn from professionals and practitioners who have successfully created waterfront destinations, as well as from other participants from nearby Nordic cities and internationally.

    The Placemaking Academy on Days 2 and 3 is an important part of the Waterfront Synopsis where participants will learn methods for evaluating a waterfront site using Stavanger as a case study and learn to develop a vision and practical ways of implementing change.  PPS, with NUDA, will facilitate the Placemaking Academy.

    Waterfront Synopsis 2010 is accredited for AICP CM.
    Conference       CM | 12
    Academy      dd CM | 11



    CONFERENCE: 15th September


    0800     Registration with coffee and tea

    0845     Welcome and Introduction to WFS 2010      
                  Rob Cowan, Urban Design Skills         

    0900     How Norway Is Addressing the Future of Cities
                  Ministry of Environment (not yet confirmed)

    0915     Introduction to PPS and Waterfronts as Multi-Use Destinations
    Fred Kent, Project for Public Spaces

    1000    Welcome to Stavanger
                  Deputy Mayor of Stavanger

    1015     Participant Introductions and Break

    Historically, markets have played an important role in the development of waterfronts and continue in this    
                  role today.  From small neighborhood farmers markets to urban market districts, public markets are not
                  only great community gathering places, they can also be economic generators that have a broad impact on
                  their community’s overall development.  Markets located on waterfronts play a particularly important role in
                  establishing a connection between the waterfront and the rest of a community.

                   Lighter, Quicker, Cheaper:
                  The Case for Time Intensive, Human Scale, Less Capital Intensive Development

                  Eric Reynolds, Founding Director, Urban Space Management UK

                  When it comes to development, we all think too big. There has been a recent decline of “mega-schemes”
                  for development – they’re unsustainable because they require long time frames to assemble large sights,
                  large teams, and large sums of money – all of which can be risky in today’s volatile economy.

                  Luckily, there is an entirely different development model that is tried and tested; one that is lower risk and
                  lower cost and which can be an interim solution for a site that is in transition – relevant to the thousands of
                  evolving post-industrial waterfronts around the world. Urban Space Management’s projects (which include
                  Camden Lock, Gabriel’s Wharf, and Chelsea Farmers Market in London) have not only been able to “catch
                  the moment” but also have created greater profit per dollar of capital expended than other, more traditional
                  development schemes. This process proves that a combination of creativity and local talent can be used to
                  add a mix uses to a site and make money in the short term, even in small scale spaces.

                  The Soul of Seattle: Pike Place Market
                  Carol Binder, Executive Director, Pike Place Market, Seattle, WA

                  Known as the “Soul of Seattle,” Pike Place Market draws more than 10 million visitors each year to its
                  colorful stalls and lively streets, making it one of the most frequently visited destinations in all of
                  Washington State.  Viewed as a neighborhood, the “Market” has a broad a mix of uses including the main
                  market hall whose center spot is occupied by several vocal fish vendors (in Seattle salmon is an important
                  product), fronted by Rachel the Pig, the market mascot, a 550-pound bronze piggy bank whose proceeds
                  go to the Market Foundation.  There are only locally owned and operated businesses and no chain stores
                  (except the original Starbucks, allowed only because it started there). In addition to a wide range of market
                  related businesses, there is an international newsstand, a hotel, day care and senior centers, along with
                  residential units, including affordable housing.

                  The major difference between the Pike Place Market and other waterfront developments is that it was 
                  originally intended to be a place that serves its community first and today it is still “owned” by the
                  community.  Because it is a place that the community uses and values, it also attracts tourists, in about
                  equal amounts to the locals. It is the kind of development that could be emulated in other waterfront cities
                  around the world.

    1200     Lunch

    Multi-use destinations define what a city is about and are the premier public spaces in a city that attract and
                  highlight the local assets and unique talents and skills of the community.  The combination of uses –
                  educational, cultural, retail, and commercial – are open and available for visitors to freely partake in and
                  are accessible physically, and in terms of how they are perceived.  Successful multi-use destinations are
                  always changing because they are flexible enough to easily adapt to different times of day and year and
                  they are proactively managed to take advantage of these differences.

                  The Vision, the Reality and the Results
    Representative from Aker Brygge, Oslo, Norway

                  Place Marketing and the Experience Economy
                  Scott Taylor, Chief Executive, Glasgow City Marketing Bureau

                  A successful city marketing strategy requires focusing on great destinations where people can go to have
                  interesting and unique experiences. This “Place Marketing” uses a visual identity to define the destination
                  through its history, heritage and culture, and engages both locals and tourists in the area. Creating a
                  sense of place where bookstores, outdoor markets, and coffee houses act as places where locals and
                  tourists can gather around a combination of cultural, commercial and educational activities, can keep local
                  retail alive and create a wonderful experience for visitors. Place marketing focuses on the “experience
                  economy” – a new economy where people no longer value commodities, goods, or services, but
                  experiences. The future of successful places and projects will be defined on the ability to host and market
                  these exchanges.

    In the last 100 years cities, (particularly waterfronts), have been defined by transportation decisions that
                  were geared largely in favor of the car. The result is a system of streets and highways that reinforce a
                  design ethos that is more about seeing or viewing rather than participating in communities. However, we
                  are now seeing a massive shift in cities throughout the world where people want to get back to the idea of
                  place, connecting within communities, supporting local services, spending time in public spaces and
                  being part of local communities rather than in disjointed, unconnected places with no local character. In
                  this new vision, the automobile plays a secondary role to transit, bicycles and the pedestrian.  Waterfronts
                  are the key place in cities where these issues are enacted. 

                  Impact of Road Design on the Use of Public Space
    Bjarne Winterberg, Architect, Urban Planner, Ramboll, Copenhagen, Denmark          

                  Is it possible to build community through transportation?  In order for a street to become a place, it needs
                  to be designed to support the uses and activities that occur there; street and road design can affect the
                  behavior of motorists and pedestrians by increasing the possibility for interaction- something called
                  “interpersonal activities”- thus transforming streets into places that enhance urban life.

                  A road’s “environmental context” can have a larger influence on a drivers’ behavior than legislation, rules
                  and signs.  The goal is to create a situation where as people reach the intersection, they move slowly
                  enough to make eye contact with each other. The town of Christiansfeld in Denmark tackled the high
                  casualty rate on the town’s central traffic intersection by designing the road in a way that encourages
                  drivers to slow down to consider how they relate to other “users” (pedestrians, bicyclists, drivers of transit
                  vehicles etc) of the space.

                  Physical changes to the intersection – the surface treatment, lighting and the modifications to the corners
                  of the pavement- also help drivers to slow down. The result is a change in not only how people use the
                  intersection but how they perceive it. In other words, the changes help to create a “place” for people at the
                  center of the community.  The result has been improved capacity for traffic and fewer delays than traffic 
                  signal control systems.

                  Creating such roads on waterfronts will allow for greater access for all modes of transportation and a more
                  attractive experience for the public.

    1500     Break

    In many ways, iconic buildings have defined the past 50 years of modern architecture in cities. However, as
                  cities and waterfronts evolve, a new idea of design is emerging called an “architecture of place”, which
                  indicates that cities will become more livable, sustainable and authentic in the future. Public institutions
                  such as museums, government buildings and libraries will become important anchors for civic activity that
                  host a broader range of activities than they currently do and a new type of design will support that quest.

                  Kids, Families and the Paris Plage: Can it work Full Time? 
                  Fred Kent, President and Kathy Madden, Vice President, Project for Public Spaces

                  Stockholm: A City in Danger of Losing Its Waterfront
                  Alexis Pontvik, Professor in urban design, KTH Architecture and the Built Environment

                 Stockholm, Sweden currently has one of the most successful waterfronts in the world.  It has a pedestrian  
                 promenade along the harbor and a wealth of destinations that include a combination of transportation,
                 cultural and commercial uses and activities. It is also an exciting example of a fast growing city with big
                 plans for its waterfront.  In just 20 years, the city expects its population will increase by 150,000 people. To
                 satisfy the need for more housing, workplaces and infrastructure, the city is planning several new
                 developments in sites across the city, including a new waterfront.

                 With opportunities for growth, the potential for improvements to Stockholm’s waterfront could easily be
                 missed. Many cities have made mistakes on waterfront developments that they later regret. Some of these
                 mistakes include adjacent land uses that are private versus public, the size and location of roads limiting
                 pedestrian access to the water, and the design of the open spaces along the waterfront providing few
                 opportunities for activities to occur, all of which limit the potential for the waterfront to add to the identity and
                 image of the city.

                 Architecture also plays a role in waterfront development but what is often missing is a broader vision clearly
                 defined by the city at the outset that details the way the project fits into the surrounding area and how it
                 addresses the unique issues that exist there. The challenge is for cities to find ways to use unique assets
                 to define the vision for a project instead of relying solely on design solutions.


    1645     Day 1 Summary

    1730     End of Day 1

    TAPAS (Optional – Additional Cost)

    1845     Arrive Tou Scene for cocktails

    1900     Tapas is served


    CONFERENCE: 16th September

    0830     Coffee and tea, registration

    0900     The Six City Experiment – Lessons Learned

    1000     Waterfront Cities of the Future
    Speakers from top international waterfront cities

                          Barangaroo, Sydney, Australia
                          Gary Horwitz, Project Director and Head of Mixed Use Retail, Lend Lease

                          Sadiyatt Island, Abu Dhabi
                          Fred Kent, President, Project for Public Spaces

                  (with 30 minute break)

    1230     Summary and Next Steps

    1300     End of conference

    (Coffee, tea, water, and bagels served during the session)



    The Academy will be an extension of the 2-day Conference, bringing together interested professionals and students for an intensive 1 ½ day hands-on PPS training program based around the concept of Placemaking and Creating the City of the Future.

    Participants will become aware of public space issues and opportunities, understand how people use public spaces, learn how to evaluate a place based on PPS’ Place Evaluation Game and how to apply the Principles of Placemaking in their own projects.

    Participants will receive a high quality introduction to Placemaking through a real case study, as well as participate in developing recommendations for the site.  The result of each of the groups will be summed up in a final report and handed to City of Stavanger as a preliminary platform for further strategical work.

    Academy topics will include:

    • The idea of Placemaking and the Power of 10
    • Creating New Types of Public Destinations - Qualities of these types of destinations, best and worst case studies, tools and techniques
    • Community Process - How to effectively engage the community in the planning process
    • Developing Campaigns – Working with leadership, grassroots and public agencies to affect change in communities
    • How Placemaking can be applied to cross-cutting issues such as sustainability, health, diversity, and livability

    ACADEMY: 16th September

    1400     Registration

    1430     Welcome Introductions & Course Objectives
    Håkon Iversen, President - NUDA

    1445     Placemaking and Creating the City of the Future
    Fred Kent and Kathy Madden – PPS

    1545     Site visits to surrounding areas around Stavanger

    1645     Summary and discussion of next days events

    1715     End of first day


    ACADEMY: 17th September

    0900     Coffee and tea

    0930     PPS introduction to Place Evaluation Game
                  Fred Kent and Kathy Madden

    1000     Place Performance Evaluation

                  As part of its visualizing process, PPS often uses its Place Performance Evaluation GameÔ The Place 
                  Performance Evaluation© is a place-oriented approach to community improvement.  It asks participants to
                  use common sense and intuition along with structured observation and interview skills. This allows them
                  to very quickly see the good and bad qualities of a place, and suggest improvements, both short and long
                  term. It ignites a creative process about how to make a place vital and great. The evaluation can be done by
                  anyone who is observant, from a highly trained professional to a layperson.  Equally dramatic results have
                  been achieved by both groups.

                  1000 Place Game
                  1100 Discuss/Consolidate findings and recommendations
    1200     Lunch

    1300     Instructions on developing a Placemaking Plan
                  Kathy Madden   

                  Developing a placemaking plan is a very different process than preparing a design plan.  This is because
                  the process begins with an evaluation of the site by the stakeholders who live and work in that place and
                  from this, a vision is developed.  The course will include an exercise of conducting an on-site evaluation of
                  a specific site in Stavanger (as a case study) in the morning and then using these results in the afternoon
                  as the basis of the placemaking plan for that site.

    1330    Working session to evolve evaluation into plan and program

                 The result of the place evaluation will be used in a working session in which participants will learn to
                 translate what they have learned as part of the evaluation into a vision for the site, how to use the input from
                 the evaluation along with other information to develop a diagram of activities and a design program, and
                 how to begin to structure a management plan for the site.   

                 Teams will be required to:
                         Further develop the vision statement
                         Clarify the program, describing activities, concepts and management activities
                         Develop a concept plan for activities that are to occur in the space

    1530     Report back to entire group

    1630     Question and Answer/ Discussion

    1700     End of sessions


    For any questions, please contact Project for Public Spaces at 212.620.5660, or Dana Kitzes at dkitzes@pps.org.


















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