X Media Lab “Video+Social” is the one-day you need to attend to get up to speed on all things in the video, social media, and mobile zeitgeist.
Facebook bought WhatsApp for a staggering USD$19 billion – WhatsApp has 55 employees. So what exactly is WhatsApp? Simple, it's Mobile = Video+Social.
Content creators, corporate brands, developers, and platforms are both ever more intertwined and ever more in competition. The opportunities have never been greater, nor more uncertain.
We are in an era where companies with direct links to consumers (think Netflix) are producing thrilling dramas (eg “House of Cards” and “Orange is the New Black”) with 'all-at-once' release strategies, compete with 'constrained publishing' models (Vine, Snapchat, Twitter, Instagram), and where the ‘third screen’ has now become the first (mobile), oh - and then there's YouTube.
Want to press pause and get a handle on this?
X Media Lab “Video+Social” – is one-day of high value insights and practical hands-on instructional masterclasses from some of the world’s best “Video + Social” experts, teaching you skills that you can apply to your business, creative project, brand, or career immediately.
This one-day will give you a 360 degree view of all you need to know and bring you completely up to date on how to thrive in a world where online video audiences are expected to double in 2016 and reach 1.5 billion people globally (Cisco).
Check your co-ordinates for Friday 28th March:
Content, Social, Video, Mobile, Brands.
Studio Underground, State Theatre Centre WA
Confirmed International Mentors:
Corey Bridges – VP Marketing for James Cameron's CAMERON | PACE group, responsible for launching the group into Europe and China; Formerly CMO and Executive Producer of video game company The Multiverse Network; Biz Dev manager responsible for launching Netflix; and a personal recruit to pre-IPO Netscape. (San Francisco)
Richard Cardran – One of Hollywood Reporter/Producers Guild of America's "Digital 50" top media executives and Streaming Magazine's "Fifty Most Influential People in Streaming"; Eight-time Emmy Award finalist and two-time Emmy Award winner for “Outstanding Achievement in Interactive Television” and “Outstanding Achievement in Media Technology”; Membership Committee, Interactive Media Peer Group, Academy of Television Arts & Sciences; and Board Director, Los Angeles Downtown Arts District. (Los Angeles)
Duane Varan – Chief Research Officer at the Disney Media and Advertising Lab in the USA; Professor and Executive Director of Audience Labs at Murdoch University; Pioneer in new approaches to media research, incorporating biometrics (ElectroDermal Activity, Heart Rate, Eye Gaze, Facial Coding, EEG, reaction time tests, etc.) and experimental design to better isolate the emotional dimensions of audience behaviour. (Perth / Austin)
Rachel Dixon – One of Australia’s digital media pioneers; COO of Viocorp – Australia’s leading online video platform; Management strategist for Telstra, Qantas, Singtel, Media Prima, the ABC, Hoyts and the Seven Network; Formerly GM of Massive Interactive and a Senior Executive at Film Australia and Screen Victoria; Rachel has 20 years experience as a film and television producer (Sydney)
Samir Bangara – CEO of Shekhar Kapur’s (Elizabeth, The Golden Age) and A.R. Rahman’s (Slumdog Millionaire) online video company Qyuki.com; Formerly Managing Director (Digital) at the Walt Disney Company India; and Former COO of Indiagames – India’s largest mobile media company. (Mumbai)
Damon Berger – Co-founder and CEO of What’s Trending - the Primetime Emmy-nominated daily, live center of the YouTube universe, bringing audiences the hottest videos and personalities on YouTube Monday to Friday; Formerly Director of Digital Marketing for 20th Century Fox: Avatar, the A-Team, Predators, Wall Street: Money Never Sleeps, and Diary of a Wimpy Kid. (Los Angeles)
Places are strictly limited. Book your place today!
Who Should Attend?
Screen Professionals: producers, writers, directors, designers, developers, editors, commissioners, distributors, investors, broadcasters, policy makers
Interactive Media Professionals: Web, App, Games, Mobile and Interactive designers, developers, strategists, investors, and producers.
Brand + Communications Professionals: Advertising, Marketing, PR and Social Media creatives, strategists, producers and professionals.
Publishing Professionals: authors, editors, publishers, commissioners, agents
X Media Lab “Video+Social” is presented by ScreenWest and the Department of Culture and the Arts in partnership with the City of Perth, Perth Theatre Trust and Central Institute.